AI Feature That Grabbed Public Instagram Photos Pulled After 3 Days · 4 min read
Meta launched a feature in its Muse Image tool that let anyone generate AI images from public Instagram photos by @-mentioning the account, with no notification or consent required. The feature was opt-out by default for public accounts over 18. SAG-AFTRA, CAA, and privacy advocates called it non-consensual exploitation of likeness. Meta acknowledged it 'missed the mark' and removed the tagging feature, though the broader Muse Image tool remains. The incident shows opt-out consent remains the default across Meta's AI systems.