California Requires Labels on AI Performers in Ads · 2 min read
Governor Gavin Newsom signed SB 1050, making California the second state after New York to require disclosure when ads use AI-generated synthetic performers. Backed by SAG-AFTRA, it mandates visible labelling of AI actors in video or audio ads and bars continued distribution of non-compliant ones. If you ship ads with AI avatars into California, that is a direct compliance rule: label the output or face removal. It changes how you present the result, not what you can make.