Image generation just became a price war, and the invoice is the story. OpenAI shipped ChatGPT Images 2.5 with two API models and left image output at $30 per million tokens, while Microsoft's MAI-Image-2.6-Flash undercut it at $19 and claimed 2.8 times the speed. Adobe put Veo, Kling, Runway and Luma inside the Premiere timeline, Lyria 3.5 reached the Gemini API with SynthID on every track, Believe reopened distribution for Suno tracks you cannot make yet, and VidMage's face swap consent contract turned out to be English only.
NEWS
OpenAI pushed ChatGPT Images 2.5 to every ChatGPT and Codex tier on 8 September, with a Sketch tool that turns a rough drawing into a finished image and poster and merch templates. The API gets Flare, which halves latency, and Sunburst, which trades speed for finer edits. Image output still bills at $30 per million tokens, there is no batch endpoint, and Tier 1 keys get five requests a minute.
Google moved Lyria 3.5 out of Flow Music and into the Gemini app and API on 4 September, globally on web and mobile. The app adds genre and vocal pickers, templates for background beds and jingles, and a short or long track choice. The API splits into Lyria 3.5 Clip, a fixed 30 second MP3, and Lyria 3.5 Pro for full songs. Every track carries a SynthID mark, so expect labels on your video.
Believe and TuneCore will distribute Suno tracks again under a global deal announced 8 September, four months after blocking them. The fine print: it covers only Suno's unreleased industry partner model, and the current models are being retired, so nothing you have already made qualifies. The same week SOCAN sued Suno in Canada for C$20,000 per infringed work, and the caps of 20 downloads a month on Pro took effect.
Camera Intelligence's Caira app now runs Google's Gemini Omni 1.1 Flash and Runway's Aleph 2.0 on clips shot with the camera, with no text-to-video at all. Four templates, Relight, Reframe, Camera Motion and Set Extension, take plain-English tweaks; output is 720p or 1080p, takes one to three minutes, and carries a SynthID mark. The private beta opened 2 September with pricing to come in the Caira Studio tier.
TECHNICAL
One creator ran a promo video through GPT-6 Astra end to end: VRoid for the character, Blender CLI plus MCP for the classroom and motion, a four-cut 15 second storyboard as the bridge, then Omni 1.1 Flash for the anime finish. The receipts are modest: a VRM in about eight minutes on a clean pass, medium inference, and retries on faces and timing. No cost numbers, no claim of studio-ready anime.
ANALYSIS
An audit of VidMage's site found the face swap tools localised into 25 languages while the 6,107 word terms and 3,584 word privacy policy stay English everywhere; only the consent button is translated. The terms demand verifiable consent from anyone whose face you use without defining it, and quote both a 2 hour and a 24 hour deletion window. For client work, keep your own dated written releases and trust neither window.
TOOLS
Adobe's IBC release adds a Generative Media tool to Premiere: draw a range on any track, describe the clip or sound, and it generates in place using nearby frames as context. You pick Firefly or a partner model, including Google Veo, Kling, Runway and Luma. Sound Effects is live, Soundscape and Music are beta, and a demo reviewer heard mismatched gearbox and tyre sounds, so treat generated audio as a draft.
Microsoft put MAI-Image-2.6 and a Flash variant into public preview on Foundry on 4 September. Flash keeps the flagship's editing set, including object removal and inpainting, and by Microsoft's own numbers runs 2.8 times faster than GPT-Image-2 Medium on 72 percent less GPU. The price is the story: $19 per million image output tokens against $30 on OpenAI's new Flare and Sunburst. Flash is unranked on Arena, so test first.