India's ad watchdog wants AI labels on synthetic influencers and cloned voices · 8 min read
India's ad watchdog ASCI published AI ad rules on 29 September, live three months later. Ads need a label when AI could mislead a buyer: synthetic influencers, consented voice or face clones, fabricated settings, demos of products that do not exist. Fake testimonials and non-consensual deepfakes are banned outright, and the advertiser carries the liability, so put the label in your delivery spec now.